The Sydney Roosters - Graphic Design & Community Development

During my internship with the Sydney Roosters Graphic Design Team, I had the opportunity to explore the powerful intersection of sports and visual storytelling. This hands-on experience deepened my understanding of how design can amplify the energy and spirit of rugby league, creating compelling visuals that resonate with fans and embody the Roosters’ identity.

I collaborated with the design team on a variety of projects that highlighted the Roosters' brand, from graphics for game-day promotions to producing engaging content for social media platforms. This internship allowed me to refine my design skills while gaining invaluable insights into the sports industry's visual language.

Collaborating with Australian Pop Artist Johnny Romeo

As Social Media Coordinator, I specialise in building personal brands and developing sub-brands that connect with audiences. I collaborated with Australian pop artist Johnny Romeo to design and pitch magazine covers featuring his artwork and played a pivotal role in launching his Pump Up the Jams series, partnering with WEMADEIT and Kadmium to bring the event to life.

Beyond events, I created and presented installation mockups for council approval ahead of international pop-ups and led the end-to-end content strategy for social media campaigns, including paid ads and organic content across multiple platforms.

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The Sydney Roosters - Graphic Design & Community Development

Collaborating with Australian Pop Artist Johnny Romeo

Mid Wife Crisis - Yours & Owls

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