Bringing together the adaptability of in-house marketing with the fast-paced creativity of agency life, I’ve built experience that balances strategy with execution across diverse industries.

Professional Experience

Inhouse and agency

Marketing Specialist for Creative By Crystal - Freelance

Marketing Coordinator for The Griffith University Student Guild

Digital Marketing / Content Creation at St Joseph's Nudgee College for Nudgee Rugby, Nudgee Boarding, Nudgee Activities, NCOB and The Nudgee College Foundation

Social Media and Fitness Coach at The Yard Gym

Graphic Design and Community Development at the Sydney Roosters (Internship)

PR Account Manager - Digital Media Coordinator at Gate 7 (Tourism PR)

Social Media Manager and Art Assistant for Johnney Romeo - Australian Pop Artist

Studio Manager and Drama Teacher at The Speech and Drama Studio

Sponsorships and Tournaments Manager for Leichhardt Wanderers Rugby League

See examples of my work here!
Logos of various organizations including St Joseph's Nudgee College, Nudgee College Rugby, The Yard Gym, Sydney Roosters, G7, and Leichhardt Wanderers, with the text 'creative by crystal' below.

Digital Marketing / Content Creation

Events

Community Connection Events

I was actively involved in planning, managing, and promoting both small and large-scale community connection events, contributing to the successful delivery of over 350 events annually. These include signature occasions such as Longest Lunch, Open Day, GPS Sport Home Rounds, the Arts Showcase, and many more.

My responsibilities span organic content creation, live social media posting, scripting, and coordinating with videographers and photographers to ensure seamless coverage and storytelling across platforms.

Strategic Development

At the heart of my content strategy is a commitment to consistent brand voice and authentic storytelling. I craft narratives that resonate with target audiences, ensuring every piece of content—whether digital, written, or visual—strengthens brand identity and builds lasting connections. By aligning messaging across platforms and prioritising audience engagement, I help transform brand values into compelling stories that drive loyalty and inspire action.

OOH Campaigns and Launches

Podcast Launch - Unscripted (Spotify, Apple and Podbean)

Creating new brand identity, video collateral, instagram reels, launch materials

Open Day, Giving Day, Bursary Program

Developing scripts and coordinating creatives for final video output

Night scene of a large outdoor gathering or party with many people under purple lighting, surrounded by historic style buildings and greenery.
Aerial view of a rugby field with players and spectators, surrounded by trees and buildings.
Podcast logo with a blue background, white text reading 'Unscripted' at the top, an emblem in the center with a star and ribbon, and white text at the bottom reading 'The Nudgee College Podcast'.